1. Who We Are

Parallax Vision, LLC (doing business as "Parallax Golf," "we," "us," or "our") operates the Parallax Golf mobile applications, website (parallaxgolf.ai), and related services that let golfers record, store, replay, and analyze their swings (the "Services"). Parallax Vision, LLC is the data controller for your personal information.

2. Scope

This Privacy Policy explains how we collect, use, share, and protect personal information when you:

• Visit parallaxgolf.ai or any sub-domain;
• Install or use a Parallax Golf mobile or desktop application;
• Interact with us by email, social media, or support channels.

By using our Services you agree to the practices described here. This Policy does not apply to any third-party sites or services that may link to or from our platform.

We follow the principles of data minimization and purpose limitation: we collect only what we need to provide the Services and use it only for the purposes described in this Policy.

3. Information We Collect

The table summarizes the data we collect, why we collect it, and the lawful basis under EU/UK GDPR.

*For California & other U.S. state laws, see Section 9. We obtain your explicit consent for biometric processing during account creation by clear affirmative action.

3.1 Biometric Data — Details

What we process. Pose keypoints, swing-motion patterns, and derived metrics extracted from your swing videos.

Why we process it. To provide swing analysis and cross-device replay; to maintain and improve the Services (including training/validating our models); and to create anonymized or aggregated datasets that cannot reasonably be used to identify you for analytics, research, and product development.

How we protect it. Biometric data is stored in secure databases protected by role-based access controls (least-privilege), strict row-level security (RLS) policies, and audit logging. Access is limited to authorized personnel with a job-related need, and access is periodically reviewed. We do not sell, lease, or trade biometric data, and we do not use it for advertising or marketing that identifies you personally.

Retention. We retain biometric data only as long as necessary for the purposes above, and in any case no longer than three (3) years after the earlier of: (i) your account closure, or (ii) your last activity on the Services, unless a longer period is required by law.

Deletion & withdrawal. You may request deletion of biometric data at any time by emailing privacy@parallaxgolf.ai. We will delete it within a commercially reasonable period and no later than 30 days after verifying your request, unless retention is legally required. If you withdraw consent, some features may not work and your account may need to be closed.

4. How We Use Your Information

• Provide and maintain the Services — secure login, cloud storage, cross-device replay, swing analysis.
• Improve & personalize — train models (using aggregated/anonymous swing data where possible), recommend drills, remember device preferences.
• Facilitate sharing — at your direction, share swings/metrics with coaches or friends.
• Communicate — transactional emails (receipts, password resets), service announcements, and marketing messages where you’ve consented.
• Compliance & protection — detect fraud, enforce our Terms, satisfy accounting and legal duties.

5. Cookies & Similar Technologies

We use cookies and similar local-storage technologies for authentication, analytics, and marketing attribution. You can block cookies, but some functionality may break.

For visitors in the EEA/UK, we seek your consent for non-essential cookies (e.g., analytics/marketing). You can update your preferences anytime in Cookie Preferences.

6. Sharing & Disclosure

We do not sell personal information. We share it only:

• With service providers to facilitate the Services — trusted third parties that supply:
  • - Cloud hosting, storage, and databases
  • - Application development, maintenance, and compute
  • - Payment processing and subscription management
  • - Analytics, crash reporting, attribution, and email delivery
• With other users — when you explicitly share a swing or analysis via in-app features.
• Business transfers — merger, acquisition, or asset sale (with prior notice).
• Legal obligations — to comply with lawful requests.

7. International Data Transfers

We are U.S.-based. By using the application you consent to the processing of your data on U.S.-based servers.

For EEA/UK users, where data is transferred outside your region, we rely on Standard Contractual Clauses (SCCs) and, where applicable, the UK IDTA, plus supplementary measures appropriate to the transfer. We have not yet certified to the EU-U.S. Data Privacy Framework. Where required, we may also obtain your explicit consent to the transfer.

You may request a copy of the relevant transfer safeguards by contacting privacy@parallaxgolf.ai.

8. Data Retention

• Account & billing records — life of account + a buffer period as required by law (tax/audit).
• Swing videos & metrics (including biometric data) — until you delete the clip or your account, and in any case no longer than three (3) years after account closure or your last activity, unless a longer period is required by law.
• Aggregated/anonymous data — retained indefinitely for model training and research.
• Crash & analytics logs — 12–24 months.
• Marketing suppression list — kept to honor opt-out (legitimate interest).

9. Your Privacy Rights

To exercise any right below, email privacy@parallaxgolf.ai. We will respond within 30 days (GDPR) or 45 days (CPRA) and may verify your identity.

9.1 EEA/UK (GDPR)

Right to access, rectify, erase, restrict, port, object, and withdraw consent. You may request human review of any automated analysis. You also have the right to lodge a complaint with your local supervisory authority.

9.2 California & other U.S. states

You may know, delete, correct, or limit use of sensitive personal data. We do not “sell” personal information for money. Some analytics cookies may constitute “sharing,” and you may opt out where applicable.

You may use an authorized agent to make certain requests, subject to verification. We will not discriminate against you for exercising your rights.

10. Children’s Privacy

The Services are not directed to children under 13 (U.S.) or 16 (EEA/UK). If you are under the age of majority in your jurisdiction, you must have your parent or legal guardian’s consent to use the Services. Report unauthorized use to privacy@parallaxgolf.ai and we will delete associated data as soon as possible.

11. Security

We employ HTTPS, server-side access controls, and strict row-level security (RLS) policies in our database platform to ensure only authorized users can access their swing videos and related data.

Production database access is limited to authorized personnel with a job-related need; all access is logged and periodically reviewed. Videos are stored privately. We conduct regular security testing. No system is 100% secure — keep your password safe and use unique credentials.

12. Automated Decision-Making

We use machine-learning models to analyze pose and motion from your swing media to produce metrics and flag potential swing faults. These results are advisory and have no legal or similarly significant effect. You can disable further analysis by deleting the video.

13. Changes to This Policy

We will notify you of material changes by email or in-app message at least 30 days before they take effect. Continued use after that date constitutes acceptance.

14. Contact Us