Mission

Help golfers turn consistent practice into lower scores.

There are no shortcuts: consistent and effective practice is the only path to improvement.

Effective is where Parallax plays an essential role.

Even the very best players in the world will look back to a coach after a swing for confirmation that they are indeed hitting the positions they feel like they're hitting. "Feel vs real" is real.

Motor learning research confirms when you receive that feedback is critical: delays beyond 10-15 seconds can dramatically reduce skill acquisition. The brain needs to connect the movement sensation with the actual result while the motor pattern is still active.

Importantly, "actual result" here refers to the quality of the swing itself. Relying on ball flight to provide that feedback is a sure path to failure and frustration: shot outcome is a trailing indicator of swing quality. You will very likely hit a lot of bad shots while building a better swing.

How, then, do you know whether you are progressing in the right direction?

Parallax Golf provides a meaningful, fast feedback loop after each and every swing, anywhere you have an iPhone and space to practice.

Origin

Founded by Max Thyen

after several years as a software engineer and eng leader at Facebook and Instagram in Menlo Park.

Motivation

My first experience filming swings was with my dad. We'd go to the range, tape on VHS, then head home to watch on the VCR. Great memories, but no way to build muscle memory.

Phones today offer a faster feedback loop than our VHS approach, but even the 60-second delay between swing review introduced by each trip to and from the tripod is enough to kill any chance of grooving a new motor pattern.

Parallax Golf helps you see, understand, and improve your swing, just a few seconds after each impact.

"Parallax"

Parallax is the apparent change in position of an object when viewed from different angles.

Astronomers use an effect known as stellar parallax to calculate our distance from faraway stars. By precisely measuring the shift in position of a star against the cosmic background as we orbit the sun, scientists can calculate useful insights about that star from light-years away.

No telescope required here, just an iPhone.